Los altos directivos sitúan a España entre sus países preferidos de Europa para invertir

A survey conducted by Deutsche Bank among 1,200 senior executives reveals that Spain is among Europe's preferred destinations for investment. According to the executives, Europe offers economic stability and resilience compared to other regions. Europe is becoming increasingly attractive to international investors, and Spain has also risen to the top 5 preferred investment destinations in the continent, according to a Deutsche Bank survey of 1,200 decision-makers from 13 non-European markets.

Thirty percent of respondents already have investments in Spain. The results show that Europe is once again perceived as a region that can combine stability with growth opportunities and innovation. Spain is part of this trend and has attributes that make it an attractive market for international investors, highlighting Iago Martos, CEO of Deutsche Bank Spain.

Germany is the top choice within the continent (55%), followed by the United Kingdom, France, and Italy. The bottom of this ranking includes Turkey, Denmark, and Austria. More than a third of respondents identify Europe as the world's most attractive region for their businesses, ahead of North America, Latin America, or Asia. Eighty-one percent of senior executives say Europe has gained weight in their investment decisions over the past three years.

This evolution demonstrates that Europe is gaining strategic market importance for the future. Moreover, 45% of investors who already have positions in Europe consider it the most attractive region, compared to 15% who have not yet invested but plan to do so. One of Europe's competitive advantages, according to most senior executives, is its political and economic stability.

Additionally, technological progress and its industrial strength: 74% see growth opportunities in Europe as an advantage over other investment regions. Another 71% highlight innovation as a strong point, especially combined with the potential of artificial intelligence. Europe is followed by the Asia-Pacific region (excluding China) at 24%, North America at 19%, the Middle East at 10%, China at 6%, and Latin America at 5%.

The main obstacle for Europe is Europe itself, and the region has not yet fully exploited the benefits of the single market, according to the study. According to 43% of respondents, cross-border friction detracts to a large or very large extent from Europe's attractiveness. Another 42% believes there is some impact, and only 15% say the effect is negligible or nonexistent.