Irish privacy regulator fines Google €403 million over location data processing
“As a result of Google’s failures, individuals could have been unaware that their location was being used to, for example, influence them with ads or to infer their interests, and could lose control over their personal data,” DPC Deputy Commissioner Graham Doyle said
The Data Protection Commission (DPC) of Ireland has imposed a hefty fine of €403 million ($463 million) on Google's search engine for its improper handling of location data, according to a statement issued on September 21, 2026. The DPC initiated the investigation in 2020 after receiving complaints from various European consumer rights groups regarding Google's use of location data in ads and other services.
DPC Deputy Commissioner Graham Doyle emphasized that this infringement on users' privacy resulted in them losing control over their personal data. The regulator noted that Google's retention of location data for longer than necessary amplified this loss of control. Google has not yet commented on the fine, which stands as the fourth-largest penalty imposed by the Irish watchdog, responsible for overseeing the majority of top U.S. internet companies due to their EU operations based in Ireland.
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