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Inside De Beers London’s Plan to Rebrand Itself — and Diamonds

A cabochon-cut stone resembling a water droplet, recently introduced by De Beers London, is an unusual look for a diamond. CEO Emmanuelle Nodale sat down with BoF to explain how it fits into a sweeping rebranding strategy.

Inside De Beers London’s Plan to Rebrand Itself — and Diamonds

We haven't written up this one. Business of Fashion has the full story — the link below goes straight to it.

Read the original at businessoffashion.com →

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