Inside De Beers London’s Plan to Rebrand Itself — and Diamonds
A cabochon-cut stone resembling a water droplet, recently introduced by De Beers London, is an unusual look for a diamond. CEO Emmanuelle Nodale sat down with BoF to explain how it fits into a sweeping rebranding strategy.
We haven't written up this one. Business of Fashion has the full story — the link below goes straight to it.