Favorite K-drama scenes become real-life vacation spots

As the lights dimmed and the final credits rolled, the captivating allure of a beloved K-drama lingered in the hearts of its devoted viewers. Seoul's urban landscape now offers an opportunity to transform that desire into an immersive, real-world journey. The Korea Tourism Organization (KTO) has teamed up with Studio Dragon to present an interactive exhibition titled "Scenes to Destinations," which invites fans to turn their screen time into unforgettable travel experiences across the country.

Located within HiKR Ground, the KTO's multistory tourism innovation center in downtown Seoul, the exhibition runs through November 19. Its primary goal is to convert international fandom into tangible foot traffic by mapping scenes from popular television series directly onto the physical geography of Korea. The showcase features over 40 hit K-dramas, ranging from global sensations like "Guardian: The Lonely and Great God" and "Crash Landing on You" to critically acclaimed series like "Mr. Sunshine" and "Hotel Del Luna."

Visitors can expect an array of iconic dialogue, original soundtracks, props, and location guides that transport them back to the heart of their favorite shows. Instead of merely reminiscing about the past, this exhibition provides a unique chance to step into the world created on screen and explore Korea in a whole new light. The immersive experience is set to captivate fans old and new, inviting them to embark on an adventure that marries their screen time with a journey through the beautiful landscapes of Korea.