Eldoret To Host 2026 UN Tourism Week as Kenya Embraces AI and Digital Innovation
The event will showcase emerging digital technologies, AI solutions, start-ups and innovations aimed at enhancing Kenya’s tourism reputation and creating new opportunities for destinations, businesses and communities.
Eldoret, Kenya will welcome the 2026 UN Tourism Week from September 21 to 27, as the country aims to leverage digital technology and artificial intelligence (AI) to revamp its tourism sector. The event, hosted at the University of Eldoret, will focus on "Digital Agenda and Artificial Intelligence to Redesign Tourism." Kenya's Tourism Principal Secretary Julius Bitok emphasized the event's aim to showcase Eldoret and the North Rift region's tourism potential, inviting participants to actively engage in its offerings.
The week-long program will feature activities centered on capacity building for micro, small, and medium enterprises (MSMEs), tour operators, hoteliers, tour guides, young people, and community-based tourism enterprises. Attendees will explore how AI and digital innovation can enhance destination marketing, content creation, customer engagement, business development, and market intelligence.
The initiative aims to strengthen tourism entrepreneurs' visibility and competitiveness in the digital marketplace by emphasizing the people, places, and experiences of the North Rift. Activities will include road trips, destination caravans, hot-air balloon rides, active sports, cultural experiences, and nightlife, all aimed at promoting the North Rift as a premier tourism destination.
Exhibitions will provide networking, collaboration, and market linkage opportunities for tourism businesses, technology companies, innovators, and stakeholders. The program also emphasizes environmental conservation and sustainable tourism through tree-growing initiatives and clean-up exercises. As Kenya broadens its tourism appeal, the Eldoret event will focus on attracting international visitors through experiential tourism, sports, culture, and immersive community experiences, while promoting environmental stewardship alongside tourism development.
Written by urgent.news from Capital FM Kenya's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
