Donatella Versace Launches New Brand
The Italian icon is partnering with Revolve on a new fashion and beauty venture.
Donatella Versace is set to launch a new fashion and beauty brand in collaboration with Los Angeles-based Revolve Group. This joint venture comes a year and a half after Versace stepped back from the label founded by her late brother, Gianni. As the chief creative officer of the new brand, Versace expressed her belief that creativity should be fearless, inclusive, and alive in the world.
She also mentioned being inspired by the next generation across various creative fields, including music, film, art, and fashion. Mike Karanikolas, co-founder and co-CEO of Revolve Group, stated that this partnership will allow the company to leverage Versace's creative authority alongside their existing infrastructure and digital expertise.
The company will take care of most of the brand's administrative tasks, such as marketing, operations, and e-commerce. The new brand, whose name has not been announced yet, will first launch in the US, Latin America, Asia, and the Middle East. Its initial product offering will focus on beauty. Further details about the venture are expected to be revealed in the coming months.
This partnership marks Revolve's most significant collaboration to date, following previous long-term ties with Nicole Richie, Elsa Hosk, Jennifer Lopez, and Peter Dundas. BoF will provide updates on this evolving story.
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