Creators are moving up their holiday content calendars
Creators and brands are starting holiday campaigns months early to build awareness and test sales strategies. In turn, the campaign calendars have shifted to feature Christmas content as early as August.
Content creator Devin Cordle, with six million followers, has noticed brands reaching out for holiday partnerships as early as July. Cordle began planning her holiday content over the summer, posting fall decor and listening to Christmas music. She explained that she is pitching herself to brands, hoping they notice and offer brand deals for the holiday season.
This trend is part of a broader shift in marketing, as sales are starting earlier each year. Fall sales events, like Amazon Prime Big Deals Day, are occurring earlier, prompting some customers to do holiday shopping in October. Consequently, brands are viewing August and September as crucial times to raise awareness and introduce holiday offerings. For more insights on this evolving retail landscape, read the full article on modernretail.co.
Written by urgent.news from Modern Retail's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
