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Beyond viewership: Generative AI and the next evolution of UGC

For decades, the holy grail of viral marketing relied on passive redistribution. Audiences shared a broadcast video, participated in a read more Beyond viewership: Generative AI and the next evolution of UGC

Beyond viewership: Generative AI and the next evolution of UGC

We haven't written up this one. BusinessDay Nigeria has the full story — the link below goes straight to it.

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