Bani Mulia steers Samudera Shipping to safety in turbulent times
The 46-year-old Indonesian is planning for his captain post to be taken over before he turns 51
Samudera Shipping Line, a Singapore-headquartered shipping and logistics services provider, declined lucrative offers to operate services to the Middle East during a war zone situation. Group CEO Bani Mulia firmly believed in prioritizing safety over financial gains, emphasizing that the company does not want a catastrophe to occur.
Understanding the harrowing experience of a vessel hijacking in Somalia about 16 years ago, Bani vowed that Samudera Shipping would not allow any of its ships to be stuck in conflict zones. The company, with assets of US$1 billion and a small market share, has recently expanded its operations to Europe and South America to maintain flexibility in a rapidly changing market.
Bani, who took leadership of Samudera Shipping in 2020 at the age of 40, is seeking a new CEO who embodies integrity, humility, and the ability to embrace change. This succession plan aims to set a positive example for the 600-strong group and attract young talent by fostering a culture of mentorship.
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