“A bittersweet moment”: S’pore baby care brand Tollyjoy to wind down after 55 years
In a social media post, the brand thanked the families who “welcomed Tollyjoy” into their homes After 55 years, home-grown baby- and mother-care company Tollyjoy is “winding down its brand,” the business said in a social media post on Sept 15. Tollyjoy said it would soon be taking its “final bow,” calling it a bittersweet […]
After 55 years, Singapore's homegrown baby- and mother-care company Tollyjoy is shutting down, according to a social media post made on September 15. The company thanked the families who welcomed Tollyjoy into their homes, expressing their gratitude for the trust and support that carried it through more than five decades.
"The final bow is here, a moment both bittersweet and poignant," Tollyjoy wrote, adding that it had been a privilege to grow alongside generations of families. "To every parent and family who welcomed Tollyjoy into your homes, thank you for allowing us to accompany you on your parenting journey."
The company, founded in 1971, was later led by second-generation CEO Tan Wee Keng. In a 2018 report by Singapore Management University, Tollyjoy employed around 200 people and generated S$16 million in annual revenue in 2016. The product line consisted of Tollyjoy and Little Precious brands, which included milk bottles, cleaning products for babies, and gifts. It remains unclear if the Little Precious brand will also be wound down.
Singaporean businesses True Fitness and True Yoga are also reported to be shutting down in Singapore amid significant losses. The closure of Tollyjoy leaves consumers with the option to purchase products at special farewell prices at retail partners. The company has reached out for further comment.
Written by urgent.news from Vulcan Post's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
