Zong Partners with ISP Environmental Solutions to Launch Pakistan’s First-of-Its-Kind Smart Waste Management Stations

Zong, Pakistan's leading technology services company, has joined forces with ISP Environmental Solutions (ISPES) to introduce PecoDrop, the first smart waste management stations of its kind in the country. This innovative initiative aims to revolutionize recycling practices by integrating technology, data, and circular-economy principles into daily workplace sustainability efforts.

The smart recycling stations will be installed at Zong facilities, enabling source-level segregation and recovery of recyclable materials such as plastic, paper, and metal. By bringing segregation to the point of disposal, PecoDrop introduces a technology-driven approach to improving recycling practices, reducing waste in landfills, and promoting responsible consumption and disposal habits.

At the core of this initiative is a digitally-enabled waste management system that tracks data on material deposits, volumes, and collections, creating a transparent chain of custody from disposal to recovery. This data-driven approach not only enhances recycling efficiency but also allows Zong employees to earn Credits for depositing recyclable materials. These Credits can be digitally tracked and redeemed, fostering a culture of environmental responsibility across the workplace.

Zong's Head of Strategy and Company Spokesperson, Nabila Yazdani, emphasized the importance of sustainability in the company's operations, stating that PecoDrop exemplifies how technology, data, and employee participation can create a smarter and more measurable waste management approach. She highlighted technology's role in not only facilitating connectivity but also in driving sustainable operations and addressing environmental and social challenges.

Dr. Zillay Maryam, CEO of ISPES, expressed excitement about the partnership, emphasizing that it extends beyond traditional collection points. She explained that the initiative represents the first step in creating a circular economy by deploying smart, tech-integrated segregation systems that begin waste separation at the exact point of disposal. Dr. Maryam expressed pride in collaborating with Zong to build the digital and physical infrastructure for a cleaner, more sustainable future.

This partnership coincides with World Cleanup Day, underscoring Zong's commitment to transforming sustainability from an occasional activity into a regular, measurable practice within the workplace. By combining technology, data, employee engagement, and circular-economy principles, Zong is taking concrete steps towards waste reduction, responsible consumption, and a stronger foundation for a more sustainable future.