Sabah tourism bucks the slump talk with 4.1pc rise

KOTA KINABALU, Sept 20 — The tourism sector in Sabah experienced a 4.1 percent increase in arrivals from January to August, countering claims of a decline in the region's tourism industry. Dr Andi Md Shamsureezal Mohd Sainal, Assistant Minister for State Tourism, Culture and Environment, attributed this growth to both rising international and domestic tourist numbers. International arrivals rose by 6.9 percent, while local Malaysian visitors saw a 2.1 percent increase compared to the previous year.

This marks the second Matta Fair held in Sabah this year, following a successful event in April. The state government plans to promote Sabah through various initiatives, including the Matta Fair, to boost tourist arrivals and showcase the state's appeal. Dr Andi acknowledged the role of Matta in increasing tourist numbers and promoting Sabah internationally, mentioning that the fair was part of preparations for Visit Sabah 2027.

The three-day fair, held at the Sabah International Convention Centre, featured 83 booths representing tour and travel agencies, hotels, resorts, and other tourism-related services. With 28 booths from tour and travel agencies, 3 hotels and resorts, 2 state tourism offices, and 4 other travel-related providers, the fair aimed to attract 30,000 visitors and generate RM28 million in sales. The Sabah Tourism Board endorsed the event, with RHB Bank as the bank partner and Malaysia Aviation Group as the premier sponsor.

Matta Sabah Chapter Chairman Alex Chong emphasized that the fair is not merely a platform for selling holiday packages but also serves as a connection between travelers, travel agents, and tourism businesses. The theme for this year, "Discover More. Travel More. Experience More," encourages both Sabahans and international tourists to explore Sabah's diverse destinations. Present at the fair were Matta President Nigel Wong and other representatives.