Residents can get traditional wet market experience at new 24-hour FairPrice supermart in Pasir Ris
The Elias Mall outlet will offer services like fish cutting, and staff will offer cooking tips.
Pasir Ris residents now have access to a new 24-hour FairPrice supermarket, offering a traditional wet market experience with fresh fish counters and personalized service. Over half the store space is dedicated to fresh, chilled, and frozen food products, with some counters spanning up to 7.3 meters in length. The largest counter features a selection of fresh fish and seafood, providing a service similar to that found in traditional wet markets.
Customers are welcome to request services such as fish scaling and slicing, and vacuum-packing is available for an additional fee. Service ambassadors are on hand daily during peak morning hours to suggest top picks for fresh food and offer cooking tips.
The Elias Mall location of the store began sales on September 1 and was officially opened on September 20 by Minister Indranee Rajah, who is also the Second Minister for Finance and National Development. She noted that the site originally housed a wet market and that residents had requested to maintain this concept in the new supermarket.
FairPrice conducted face-to-face and online surveys to gather feedback from residents regarding their expectations for the new store. Halal products are displayed on green-labeled shelves for easy identification. Additionally, trained pharmacists are available at the outlet to offer consultations and wellness recommendations following a 3-minute body composition analysis provided by Unity pharmacy. The pharmacy also stocks a variety of Western supplements and herbal remedies.
FairPrice is the only importer of live pigs in Singapore, with about 3,000 pigs imported weekly from Malaysia to supply almost half of their pork sales. The store in Pasir Ris houses the largest pork counter among over 50 FairPrice supermarkets. Residents have welcomed the opening of the new supermarket, with many expressing their appreciation for its convenience and the wide range of food options.
Priscilla Heng, a 62-year-old resident, had previously taken a 15-minute bus ride to the wet market but now walks just five minutes to the new FairPrice outlet. She finds the variety of choices appealing, despite the slightly higher prices. Homemaker Shabina, 40, visits the store nearly every other day due to its extensive offerings, which surpass those of several competing outlets.
Written by urgent.news from Straits Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
