Pierre Fabre elige España como país piloto para el lanzamiento internacional de Même

Pierre Fabre, a French pharmaceutical and dermatocosmetic group, has selected Spain as its first international pilot market for the launch of Même, a skincare line for cancer patients and those with sensitive and reactive skin. Founded in 2016 by Juliette Couturier and Judith Levy, Pierre Fabre acquired a majority stake in Même in 2023, though the brand retains its entrepreneurial spirit.

Despite being supported by the group's robust R&D capabilities and oncology and dermatology expertise, Même began its international rollout this October in Spanish pharmacies and El Corte Inglés.

Même's product range comprises 74 items across six categories, including facial and body care, nail polish, and makeup. The line is designed for both men and women, accounting for 47% of cancer diagnoses in Spain. Like women, men also experience similar skin, hair, and nail side effects. The product line, crafted with safe and natural ingredients (98%) and tested in hospitals alongside oncologists and patients, will soon be expanded with a sunscreen line.

Pierre Fabre and Même aim to establish a new category in cosmetic oncology, becoming a leader and reference for oncological patients and those with sensitive or reactive skin.