PHCC concludes back-to-school campaign
<p>Doha, Qatar: The School Health Program & Services Department at Primary Health Care Corporation (PHCC) has concluded the Back-to-School Campaign for the 2026-2027 academic year. The campaign was implemented over 12 days, from August 30 to September 10, 2026, under the theme “Healthy Bodies Build Strong Nations.”</p> <p>The campaign achieved 94.9% coverage of targeted government schools,…
Doha, Qatar: The School Health Program & Services Department at the Primary Health Care Corporation (PHCC) has concluded its Back-to-School Campaign for the 2026-2027 academic year. The campaign, themed "Healthy Bodies Build Strong Nations," took place over 12 days from August 30 to September 10, 2026.
The campaign successfully reached 94.9% of targeted government schools, impacting 299 schools. School Health teams documented a total of 1,811 activities and interventions, highlighting the campaign's extensive reach and impact.
The campaign generated significant audience engagement, with 926,708 interactions across the school community. This included 496,536 student engagements, 365,644 parent engagements, and 64,528 engagements from school staff. These results demonstrate the campaign's broad reach and the effectiveness of the partnership among schools, families, and School Health teams in promoting student health and wellbeing.
Student participation in campaign activities reached 77.47%, exceeding the target of 70% by 7.47 percentage points. This success showcases the strong engagement of students and the ability of schools and School Health teams to turn health messages into meaningful participation.
Going beyond traditional health awareness, the campaign focused on enabling students to understand, practice, reflect on, monitor, and maintain healthy behaviors. Activities and tools addressed topics such as balanced and responsible digital-device use, healthy sleep, hydration, nutrition, physical activity, and emotional regulation. These tools were designed to empower students to take personal responsibility for their health by observing daily habits, identifying areas for improvement, and tracking their progress.
The campaign's student engagements, totaling 496,536, transformed health messages into practical experiences through various activities and tools, including health education sessions, workshops, interactive awareness corners, practical health activities, and tracking and self-assessment tools. The campaign also reached 365,644 parents, reinforcing key health messages at home and emphasizing the family's role in supporting students' daily habits.
Written by urgent.news from The Peninsula Qatar's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
