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Mother Root founder: I'm tapping into the no-alcohol trend for drinkers who want a treat but still stay sober

'No alcohol' is the fastest-growing category in the drinks sector in a shift spurred on by heatwaves, which appear to turn some consumers off alcohol.

Mother Root founder: I'm tapping into the no-alcohol trend for drinkers who want a treat but still stay sober

We haven't written up this one. This Is Money has the full story — the link below goes straight to it.

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