Japanese convenience store is very focused with its new bento…maybe TOO focused
Lawson’s crazy corn bento arrives as part of new series of “sugi” foods. In Japanese, the suffix -sugi translates literally as “too” or “too much,” but it can also be used in the sense of “very.” This can sometimes make the intended meaning hard to understand. For example, if someone says their coworker isn’t just […]
Lawson is set to introduce a new series of "Ittentoppasugi" bento boxed lunches, which means "too focused" or "too single-minded" in Japanese. The trio of offerings includes corn, sausage, and salted salmon, all served with rice and a buttery soy sauce spread. Despite the brief ingredient list, the concept behind these Ittentoppasugi bento has sparked mixed reactions from the public, with some deeming them excessively focused while others appreciate their simplicity.
The corn bento (297 yen), sausage bento (397 yen), and salmon bento (397 yen) are slated to hit store shelves starting September 22.
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