'It's Indian Jewellery': Dior's New Collection Sparks Controversy As Desi Netizens Find Familiar Designs Without Credit
Dior has found itself at the centre of an online fashion conversation, but this time it is not about a runway silhouette or a celebrity wearing the French luxury house. The discussion is around jewellery – and specifically, how closely some Indians feel Dior’s latest creations resemble traditional Indian jewellery.
Dior has sparked a cultural debate on social media with its latest Haute Joaillerie collection, Diorissima. The collection, unveiled on Instagram by creative director Victoire de Castellane, features ornate pieces combining floral, aquatic, and celestial inspirations. However, Indian netizens quickly noticed a striking resemblance to traditional Indian jewellery styles, such as Jhumkas, Bandhani, and Zardozi.
The elaborate designs showcase vivid gemstones, diamonds, sculptural metalwork, and floral forms, often featuring a mix of colors and textures rather than a single gemstone or metallic finish. The controversy stems from the perception that Dior has taken inspiration from Indian jewellery without giving proper credit to its origins.
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