In Pictures: 30 years on, Pokémon fever brings Hong Kong hobbyists and world champs together

On a sweltering July weekend, Hong Kong's Tsim Sha Tsui shopping district transformed into a bustling hub as thousands of enthusiasts gathered to catch a rare Pokémon. The elusive Mewtwo, an iconic creature from the beloved Japanese video game and animation series launched in 1996, was the star of the event. The two-day festival saw participants spanning various ages and professions, including a doctor, civil servant, social worker, risk consultant, and former world champion in Pokémon GO, Cheng Yip-kai, who became the first Hongkonger to claim the title in 2024.

The Pokémon phenomenon, now in its third decade, has evolved into one of the world's most beloved and enduring franchises. The success of Pokémon transcends age, as evidenced by the universal recognition of the classic trio of Bulbasaur, Charmander, and Squirtle on mobile screens. Card collector Anthony Cheung highlighted the unparalleled reach of the franchise, noting that names like Pikachu are instantly recognized, regardless of age.

The event also served as a testament to the franchise's financial success, particularly in the lucrative trading card market. Rare cards in pristine condition have been fetching staggering prices, solidifying Pokémon's status as a lucrative brand.