Hyundai Motor bets on redesigned Tucson SUV for sales rebound

Paju, Gyeonggi Province - Hyundai Motor is counting on its redesigned Tucson SUV to help revive its slowing sales, making the compact crossover a cornerstone of its global sales plan for the second half of the year. The company unveiled the fifth-generation Tucson on Friday, six years after the previous version debuted, positioning it alongside the revamped Avante and refreshed Grandeur as key models in its efforts to rapidly recover sales.

The launch occurs during a challenging period for the automaker. Its domestic sales plummeted 41.1 percent in August compared to the prior year, reaching the lowest point in 11 years, largely due to production setbacks resulting from a prolonged labor dispute. With its cost-effective, high-volume models anticipated to provide a quicker lift to its global sales, the introduction of the highly coveted SUV proved timely for Hyundai.

The Tucson holds particular significance as it serves as one of the company's major global volume models, offering the corporation an opportunity to leverage its widespread popularity.