Disney+ to Allow Ads on All Plans Following Changes Detailed in Updated Subscriber Agreement

Disney+ has updated its subscriber agreement to allow for advertisements on all subscription tiers, according to a recent email sent to subscribers. The email, reviewed by IGN, stated that Disney+ will now include promotional content, sponsorships, and advertisements before, after, and during playback of content and in channels, live/as-live, special events, and third-party services content.

This change applies to all service plans, including the most expensive tier, despite the company still promising no ads during playback on the Premium tier. The Basic Disney+ tier, which costs $11.99/month, still does not offer an ad-free viewing experience. The change effectively ends a completely ad-free experience on the platform, except for Disney+ Junior Mode, where profiles with the kid-friendly experience enabled will not be subjected to ads or promotional content.

It remains unclear how often ads will appear per tier following the recent price increases implemented by Disney+ in October 2025.