CaixaBank lanza incentivos para crecer entre los menores

CaixaBank is ramping up efforts to attract younger customers by launching an incentive campaign targeting children and teens aged 17 and under. The promotional offer, which runs until October 31st under its Aprender a Volar initiative, grants new minor clients a €30 incentive upon opening a bank account. To qualify, the account must receive a minimum deposit of €30.

The bank promotes the program through its kids and teens accounts, imaginKids and imaginTeens, which are part of its larger imagin brand. imaginKids is designed for children aged 0-11, with no maintenance or administration fees and features a savings automation tool. imaginTeens, for ages 12-17, offers greater financial independence through a mobile app, including a foreign debit card, Bizum access after age 12, and parental supervision via the CaixaBank app.

Once a minor turns 18, they automatically become an imagin account holder without needing to re-register. This move follows similar initiatives by BBVA and Santander this summer. All three major Spanish banks launched customer incentives for the younger demographic at the start of the month. CaixaBank, which currently serves over 19 million Spanish customers, has seen a growth spurt since the Bankia acquisition, which slowed growth.

The bank is also targeting new resident foreigners and first-time customers, particularly with its visible online and mobile offerings. BBVA and Santander have also introduced promotions for new online minor accounts and existing accounts with low balances.