Viant Technology CFO Larry Madden sells over $390k in shares

Viant Technology's Chief Financial Officer, Larry Madden, recently sold 31,644 shares of the company's Class A Common Stock. This sale was spread over two transactions in mid-September, totaling around $390,019. On September 16, Madden disposed of 17,042 shares at an average price of $12.5152 per share, while two days later, he sold an additional 14,602 shares at a weighted average price of $12.1035 per share.

The insider sale came as the stock experienced a 5.6% decline over the past week, although market analysis suggests Viant remains undervalued. With a PEG ratio of 0.33, the company is considered to have attractive valuation relative to its growth potential. Viant boasts a strong financial health score and profitability, and subscribers to InvestingPro can access 11 exclusive tips and metrics to evaluate the investment potential of DSP.

The company recently reported impressive second-quarter 2026 earnings, exceeding expectations with a 34% revenue increase and strong adjusted earnings per share. However, Viant also decided to cancel its planned public stock offering and withdraw the option for underwriters to purchase additional shares due to current market conditions.

Analysts have raised their price targets for Viant Technology, reflecting confidence in the company's growth prospects in the connected TV and AI-driven segments.