Tinubu woos French business group for more investment in Nigeria

President Bola Tinubu met with Vincent Bolloré, chairman of the French Bolloré Group, and executives on Friday in Paris to discuss boosting investment in Nigeria's film, entertainment, fibre optics and digital economy. The discussions centered on expanding Bolloré Group's involvement in these sectors through businesses like Canal+, MultiChoice and Universal Music.

Tinubu emphasized Nigeria's growing cultural influence, noting that the nation's music, films and cultural exports are drawing global attention. He expressed a desire for a larger share of the economic value generated by Nigerian talent to remain within the country, pushing for more local production, investment in local industries and infrastructure, and job creation.

Bolloré Group, a prominent French entity, owns significant stakes in Canal+ and Universal Music Group, and through its acquisition of MultiChoice, has a substantial presence in Nigeria. This meeting aligns with Tinubu's broader strategy of attracting international investment, particularly in Nigeria's non-oil sectors, during his European travels.