Lakers ticket prices could rise substantially as Kushner, Iger look to cut out brokers
The company run by incoming Lakers owner Joshua Kushner is pitching investors on dumping brokers in a move that could raise the price of tickets.
The incoming owners of the Los Angeles Lakers, Joshua Kushner and Bob Iger, are considering a strategy to eliminate ticket brokers and take control of the resale market, potentially increasing ticket prices. According to documents prepared for potential investors, average ticket prices could rise from $217 to $361 within the next two years.
This projected increase aims to illustrate the potential revenue growth for the team, not to indicate an immediate price hike. The Lakers have historically partnered with brokers to sell season tickets, benefiting from a markup for popular games and minimizing losses on less popular ones. However, the Dodgers and other teams have recently eliminated brokers and employed dynamic pricing, increasing prices based on real-time demand.
This approach has helped the Dodgers maintain high attendance rates. If the Lakers adopt this strategy, they could generate annual profits close to $600 million by 2037, with a potential franchise value of $30 billion.
Written by urgent.news from Yahoo Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
