Just Announced: Hawks 15-Night Promo Schedule Drops For 2026-27

The Atlanta Hawks have unveiled a 15-night promotional schedule for the 2026-27 season, announced on Wednesday. This initiative aims to draw a broader audience to the games, not just the dedicated basketball enthusiasts. The lineup includes a mix of traditional giveaways and innovative concepts.

Among the highlights are four bobblehead nights, each dedicated to different players. Nickeil Alexander-Walker, Onyeka Okongwu, and Jalen Johnson will each have a night to honor their contributions to the team. Additionally, a special "Single AF" event has been introduced, building upon last year's pregame mixer.

For children, three "kids games" are scheduled with early start times and exclusive giveaways. On November 22, 2026, for instance, the first 2,000 attendees against Detroit will receive Harry the Hawk slippers. Other events include Harry the Hawk beanies on February 7 against Denver and a drawstring bag on March 13 against Orlando.

Local fans can catch all non-nationally televised Hawks games on Atlanta News First and Peachtree Sports Network. This local broadcast deal ensures that supporters can still follow the team's progress even if they can't attend the games in person.

The promotional calendar also features unique nights like HBCU Night against Phoenix and MLK Forever against Philadelphia. However, there is a slight discrepancy on the schedule. While it outlines a Bucket Hat Giveaway against Miami and 90's Night against Minnesota on March 29, the opponent for the final month remains unclear. Fans are advised to check the official website to confirm the exact game details.

The season will consist of 10 nationally televised games, all scheduled to occur after the new year.