How we measured Telegram channel reach across 3.2M public channels (and why the median, not the mean)
Telegram prints a view counter on every public channel post. Put that next to the subscriber count and you get a number no other large platform hands you for free: what share of an audience actually sees a post. We computed it across a catalogue of 3,205,346 public channels and published the result as open data. This note is about how the measurement was built, where it is weak, and why the…
Telegram channels' reach is measured using a formula that takes the average views per post and divides it by the subscriber count. This ratio is then used to determine the median reach for different channel size bands. The median reach is preferred over the mean due to its resistance to outliers and its ability to provide a clearer benchmark for channel performance.
However, there are certain limitations and factors that can skew the results, such as forwarded posts, inactive or bought accounts, and the use of view counters that include views from non-subscribers. The data covers 3,205,346 public channels, with the median reach varying significantly based on channel size.
Written by urgent.news from Dev.to's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
