How Rothy’s built a DTC footwear brand with staying power
While other DTC footwear brands like Allbirds struggled, Rothy’s surpassed $200 million in sales by growing carefully, testing retail and wholesale, and managing to avoid DTC's costly expansion traps. Rothy’s CEO and president, Dayna Quanbeck, joined the Modern Retail Podcast to talk about the brand's expansion strategy.
We haven't written up this one. Modern Retail has the full story — the link below goes straight to it.