Genius Sports brings prediction markets into one consumer hub

Genius Sports has introduced Prediction.com, a consumer platform that consolidates prediction-market data from various venues into one hub. The platform offers users the ability to compare equivalent event contracts across multiple prediction-market venues and monitor how probabilities evolve as events progress. According to Genius Sports, Prediction.com amalgamates market prices from major prediction-market platforms into a unified destination.

Users can observe how equivalent contracts are priced across different platforms, and the platform is designed to guide consumers in discovering markets and observing their development as events unfold. The platform also incorporates a proprietary pricing engine for evaluating multi-leg contract combinations across venues. For sports markets, Prediction.com integrates Genius Sports' real-time game data with live prediction-market pricing, enabling users to follow play-by-play action alongside shifting probabilities, prices, and market signals in a single view.

The platform is a part of Legend, Genius Sports' consumer media and technology division, which encompasses a roster of sports brands that engage millions of fans. Prediction.com expands on the existing consumer and comparison tools of Legend while establishing a new brand within the prediction-market sector. The platform aims to address the fragmentation within the consumer experience as the prediction-market category evolves.

Genius Sports already supplies official sports data and integrity services to prediction-market platforms. With Prediction.com, the company is establishing a direct consumer presence where users can explore markets, compare contracts and pricing, follow live events, and track outcomes. The prediction-market category has seen growth, with consumers now having access to an expanding range of markets and platforms.

Prediction.com arrives at a time of fragmentation, as market discovery, contract comparisons, and live tracking are often scattered across various destinations. The platform's primary focus is on comparison and aggregation - providing a single destination where consumers can review pricing and information from multiple prediction-market platforms.

Genius Sports plans to continue expanding Prediction.com's coverage, functionality, and partner integrations as the global prediction-market ecosystem grows. The company has not disclosed a specific timeline or identified further partners for future expansions.