China’s GoPro rival Insta360 opens first US flagship store in New York’s Times Square
Chinese action camera maker Insta360 is deepening its US footprint with a flagship store opening in New York as it navigates escalating price competition with DJI and industry-wide memory cost pressures. The Chinese GoPro rival was slated to plant its flag in the heart of Times Square with its first flagship retail store in the US on Saturday, a marquee launch as the firm looked to “leap to the…
Chinese action camera manufacturer Insta360 is expanding its presence in the United States by opening its first flagship retail store in New York's Times Square. The company, a GoPro rival, is aiming to capitalize on the US market's potential, especially in the outdoor sports and creator economy sectors. Insta360's co-founder, Max Richter, announced the launch of the New York store on Saturday, positioning it as a significant step in the firm's growth strategy.
The company has also planned to open a flagship store in Europe later this year, likely in Munich or Amsterdam, following the Tokyo debut in August. Insta360's US expansion comes amid a price war with its main competitor, DJI, and memory cost pressures in the industry. The company has shipped over 10 million cameras globally and aims to further penetrate the rapidly growing smart camera market driven by social media content creation.
Despite a 94% drop in net profit due to soaring memory chip prices, Insta360 continues to prioritize research and development, investing nearly 80% more in R&D in the first half of 2026. The company is also exploring store-in-store collaborations with local retailers in the future.
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