Zimbabwe: Buy Zimbabwe Intensifies Campaign for Local Products
[263Chat] Buy Zimbabwe is set to intensify its campaign for consumers to support local brands through the Buy Zimbabwe Week in November, as the organisation seeks to build on the country's record US$320.6 million trade surplus recorded in July 2026.
Buy Zimbabwe is gearing up to ramp up its campaign to encourage consumers to support local brands during the upcoming Buy Zimbabwe Week in November. The organization aims to capitalize on Zimbabwe's impressive trade surplus, which reached US$320.6 million in July 2026, as highlighted by Buy Zimbabwe chairman Munyaradzi Hwengwere.
The campaign will emphasize the promotion of genuine Zimbabwean products and urge consumers to support local producers, particularly as counterfeit goods become more prevalent in the market. This strategic move aligns with the annual bonus season, when consumers may tend to shop in neighboring countries, such as South Africa, for goods.
Hwengwere emphasized that the record trade figures reveal Zimbabwe's potential to compete in international markets. With exports totaling US$1.47 billion and imports at approximately US$1.15 billion, Zimbabwe demonstrated its ability to generate value and venture beyond its borders. The chairman urged the nation to leverage this momentum by supporting local businesses, enhancing value addition, and creating a conducive environment for domestic companies to produce and export more goods.
Agriculture continues to be a vital contributor to Zimbabwe's export earnings, with notable growth in manufactured tobacco, sugar, fresh fruit, maize, and hides. Hwengwere noted that the diverse composition of agricultural exports indicates Zimbabwe's potential to earn more from processed products instead of raw commodities. Developing strong local brands will be crucial in expanding Zimbabwe's presence in regional and international markets, according to the organization.
Consumers are encouraged to choose locally produced goods, as this would not only fortify domestic industries but also discourage the influx of counterfeit products. Buy Zimbabwe Week, slated for November, will focus on raising awareness of genuine local brands, promoting local production, and highlighting the economic impact of Zimbabwean businesses.
The campaign will also tackle consumer awareness about counterfeit goods, as the increased consumer spending during the bonus season may trickle into foreign markets. Strengthening demand for local products can ensure that more of the spending remains within the domestic economy, benefiting producers, manufacturers, and local brands.
Written by urgent.news from AllAfrica's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
