Yahoo Finance Ends Polymarket Partnership After Closing Prediction Markets Hub
Yahoo Finance ended its partnership with prediction market Polymarket, Bloomberg reported Friday (Sept. 18). A Yahoo spokesperson said in the report: “We had a previous partnership with Polymarket to display relevant prediction market data across Yahoo Finance. That specific agreement ended, but Polymarket continues to be an advertising partner across Yahoo, and we’re open to […] The post Yahoo…
Yahoo Finance announced the end of its partnership with prediction market platform Polymarket, according to Bloomberg. The two companies had previously collaborated to display Polymarket's prediction market data on Yahoo Finance. However, the specific agreement between the two firms concluded, though Polymarket remains an advertising partner across Yahoo. Polymarket did not comment on the report and did not respond to a request for comment from PYMNTS.
In November 2025, Polymarket revealed its exclusive status as Yahoo Finance's prediction market partner. The platform planned to launch a hub on Yahoo Finance, displaying probability data from Polymarket for various outcomes, along with related news, quotes, and analysis. Unfortunately, this hub was reportedly taken down in April.
Beyond its relationship with Yahoo Finance, Polymarket has formed several other partnerships this year. In January, it entered into an exclusive agreement with Dow Jones, a division of News Corp. This partnership will feature real-time prediction market data on multiple Dow Jones platforms, including The Wall Street Journal, Barron’s, MarketWatch, and Investor’s Business Daily.
Additionally, Polymarket signed a new deal with Major League Baseball in March, becoming the league's official prediction markets exchange. This arrangement grants Polymarket access to MLB marks, logos, and data from Sportsradar, the league's global distributor of prediction market data.
Sportsradar's expansion of its services to Polymarket across more than 20 sports leagues and competitions, representing around 300,000 matches annually, was reported in August. Wall Street broker Bernstein predicts prediction market volumes will reach $1 trillion by 2030, as the industry transitions from niche bets to an "information market" encompassing sports, cryptocurrency, politics, and the economy.
Prediction market volumes surged to $51 billion in the previous year and are projected to grow to approximately $240 billion this year.
Written by urgent.news from PYMNTS's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
