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Why Watch Brands Like Hublot Are Eyeing Art

An inflated dog balloon watch – Hublot’s tie-up with Jeff Koons unveiled this week – reflects the brand’s attempt to expand beyond sports and marks the industry’s increasing embrace of art.

Why Watch Brands Like Hublot Are Eyeing Art

We haven't written up this one. Business of Fashion has the full story — the link below goes straight to it.

Read the original at businessoffashion.com →

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