Why 'The Diary of a CEO' star Steven Bartlett says he can't do his job without X — and isn't a Mark Zuckerberg fan
'The Diary of a CEO' host Steven Bartlett rules on YouTube and Spotify. But when it comes to staying up on the news, he prizes X.
Podcaster and host of "The Diary of a CEO," Steven Bartlett, advocates for creators to maintain control over their audience relationships. He favors the platform X for staying informed about the rapidly changing news cycle, particularly regarding AI. Bartlett expressed concern that AI could accelerate the decline of creators' social reach, leading him to focus on building direct relationships with his audience through events and more.
He emphasized that direct relationships with fans are more durable than algorithms as platforms like Meta rely more on AI to inform what content users see. Bartlett warns that there will come a time when platform decisions dictate who a creator reaches, stressing the importance of relationships over algorithms.
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