Why is Meta’s Threads being flooded with eerily identical investment advice?

Recent posts on Meta's short-form social network Threads have caught the attention of users due to their eerie similarity in format and content. Many of these posts begin with phrases like "my husband and I" or "my wife and I," followed by claims of working for various well-known companies such as Exxon, Fidelity, IBM, and others.

Beneath these posts, users have noticed a consistent pattern where investment advice is provided, starting with the phrase "I'm only going to say this once." The advice lists a series of stock tickers along with instructions on whether to buy or not buy the respective stocks. For instance, one post stated, "My husband and I are both analysts at PepsiCo, I'll only say this once.

My advice for September 20th is: cancel your plans and stay home." The investment advice in this post included eight tickers listed in the same order, each with a purchase instruction. Additionally, several of these posts included screenshots of what appear to be bank account dashboards from banks like Wells Fargo, displaying balances in the $30 million range, which users interpret as evidence of financial success by the users.

This peculiar trend seems to be widespread on Threads, with posts surfacing from as far back as weeks ago. It appears that this phenomenon is unique to Threads, as similar posts were not observed on other platforms such as Bluesky and X. Many users have found these posts amusing and have taken to poking fun at their robotic and repetitive nature, questioning their authenticity and suggesting they are generated by bots.

However, there are also speculations that these posts might be a form of market manipulation tactic, possibly aimed at influencing stock analysis tools that incorporate AI.