Um jovem Arnault no ‘board’ de uma Nike desesperada
Embrenhada em uma crise sem precedentes, a Nike anunciou que Alexandre Arnault – um dos filhos de Bernard, o controlador da LVMH, e número 2 da Moët Hennessy – vai ocupar uma cadeira no board da companhia. Segundo executivos da produtora de materiais esportivos, o francês de 34 anos já provou que sabe conduzir marcas […] The post Um jovem Arnault no ‘board’ de uma Nike desesperada appeared first…
In a desperate attempt to revive Nike, the sportswear giant has announced that Alexandre Arnault will join the company's board. The 34-year-old Frenchman, son of Bernard Arnault, chairman of LVMH and second in command at Moët Hennessy, is expected to bring innovation and long-term growth to the struggling company.
Alexandre Arnault, a graduate of Télécom Paris, has a proven track record of leading iconic brands toward innovation and growth. He was instrumental in the acquisition of Rimowa by LVMH in 2016 and served as CEO of the luggage brand until 2020. Prior to that, he held the position of vice president of product at Tiffany & Co. for four years, where he also collaborated with Nike. Since February 2025, he has been serving as executive vice president of Moët Hennessy.
While the Arnault family is embroiled in a succession dispute, Alexandre's ultimate goal, according to Le Monde, was to take the helm of Dior. However, his elder sister Delphine secured the position. The real battle, however, is for Bernard's seat on the board. Alexandre has previously served on the boards of Carrefour, Birkenstock, and Moncler, and he has expressed his admiration for Nike, stating that it represents sport, performance, innovation, creativity, and constant progress.
Alexandre's contribution to Nike is expected to be concrete, possibly in the form of collaborations similar to those he has led at his father's companies. According to analysts, Nike only made such a move if it saw some benefit. David Swartz, analyst at Morningstar, told Fortune magazine that the company seems to need more advisors, as it is not struggling for more board members. Alexandre sees acquiring experience on Nike's board as beneficial for his future at LVMH.
Facing declining sales in both digital and physical stores and losing market share to competitors like New Balance, Nike has been trying to rebuild its relationship with retailers, consumers, and athletes with little success. The company's stock price has fallen by 50% in a year and 80% since its 2021 peak. Currently, Nike is valued at $53 billion on the stock market.
The American company suffered another setback this Friday, as Kylian Mbappé, one of the world's top footballers, left the brand to help create a football division for the Swiss firm On.
Written by urgent.news from Brazil Journal's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
