Tokyo offers the world’s cheapest Tesla Model Y at less than $23,000
Tesla has been highlighting the subsidies in its ads in Japan, targeting customers in the market dominated by domestic brands.
Tesla's popular Model Y electric vehicle is now available in Tokyo at a price lower than any other location worldwide. The combination of Japan's weak yen and substantial government incentives has driven the Model Y's price down to under $23,000. This is significantly less than the cost of a vintage Rolex Oyster Perpetual Datejust watch in Tokyo dealerships.
Tesla has been advertising these subsidies in their Japanese advertisements, targeting customers in a market typically dominated by domestic brands. The Model Y is the most imported car in Japan during the first half of the year. The SUV is manufactured at Tesla's factory in Shanghai. President Donald Trump has been advocating for more American cars to be sold in Japan as part of a $550 billion investment initiative, which includes lower import tariffs for Japanese automobiles.
Tesla lists the Model Y at ¥5.6 million in Japan, but with a maximum of around ¥2 million in national and city subsidies, buyers in Tokyo can purchase the car for as little as ¥3.6 million, or $22,889. The prices in Tokyo are even more competitive than in China, where a Model Y starts at around ¥263,500 ($39,344). In California, where the state offers up to $3,500 in incentives for first-time EV buyers, a Model Y still costs more than $36,000.
Written by urgent.news from Japan Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
