This is what it's like to be the first person on the new iPhone 18 Pro line at the Apple Store

In the bustling Apple Fifth Avenue flagship store, Harry Sung, the first person in line to receive a burgundy iPhone 18 Pro Max, felt a palpable excitement. Sung, who had been the first customer to purchase an iPhone at launch day for the past two years, stood amidst the cheering crowd, eagerly awaiting his turn. Earlier that morning, Sung had met John Ternus, the new Apple CEO, who granted him access to the exclusive event.

Ternus, who had unveiled the iPhone 18 Pro line, AirPods, Apple Watches, and the foldable iPhone Duo, expressed his enthusiasm for the day. As the crowd grew larger, the protesters outside seemed to lose their momentum. Ternus welcomed the eager customers, shaking hands and signing their cards. Sung, after collecting his iPhone 18 Pro Max, proudly displayed it to the gathered crowd, eliciting cheers.