The Fashion E-Tailer Pulling Ahead on AI
Zalando is using artificial intelligence to boost growth and efficiency, including a 90 percent reduction in the cost of creating website content. BoF went inside the push to win the AI race at Europe’s largest online fashion retailer.
The fashion industry is increasingly turning to artificial intelligence to gain a competitive edge, but many top decision makers lack a solid understanding of how this groundbreaking technology truly functions. Despite the hype surrounding AI, investment in this field offers the potential to streamline operations, enhance efficiency, and deliver a more personalized shopping experience.
However, the key to reaping substantial rewards remains elusive. Online retailers are harnessing algorithmic personalization to manage expansive inventories while presenting customers with products that align with their unique preferences. This approach, which has proven successful for streaming platforms like Spotify and TikTok, proves challenging to implement effectively within the fashion sector.
Marc Bain, the UK Editor at The Business of Fashion, based in London, oversees the publication's case studies and executive memos, as well as its technology coverage. The article, published in 2026 by The Business of Fashion, emphasizes the importance of comprehending artificial intelligence to harness its full potential in the fashion industry.
Written by urgent.news from Business of Fashion's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
