Toys: Can this man save Playmobil?
Lars Wagner takes over at Playmobil. The former Disney manager is succeeding Bahri Kurter and is supposed to stabilize the struggling toy manufacturer.
Lars Wagner will take over as the new board member for marketing, sales, and development at Playmobil starting in October, as announced by the Horst Brandstätter Group. He will succeed Bahri Kurter, who was removed as Playmobil CEO on Thursday. Wagner previously served as Playmobil's marketing board member from 2018 to 2021 and has experience working in the film and television industry, including a 10-year stint at Disney.
Marianne Albert, as the head of the two foundations that own Playmobil, holds significant influence over the company.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
