Somehow, Toys 'R' Us Returned: Once-Bankrupt Toy Store to Open 120 New Stores in US
Toys 'R' Us, the once-ubiquitous toy store/mecca for 1980's kids, is set to open 120 new standalone stores this holiday season, the company announced. The expansion is in partnership with the Go! Retail Group, who first partnered with Toys 'R' Us owner WHP Global three years ago to begin the toy store back from the dead and back into retail life. There are currently 40 standalone stores…
Toys R Us, once a prominent toy store chain in the 1980s, is preparing to open 120 new standalone stores this holiday season, according to a recent announcement. The expansion, a joint venture between Toys R Us and Go! Retail Group, aims to revitalize the brand and increase its presence across the United States. The company currently operates 40 standalone stores, in addition to other locations within Macy's outlets nationwide.
WHP Global, the parent company of Toys R Us, expressed enthusiasm for this expansion, stating, "Together with our incredible partners, we are growing Toys R Us in unique ways to meet customers wherever they are." Go! Retail Group CEO Gideon Schlessinger added, "There's something special about walking into a Toys R Us store, especially during the holidays."
The revival of Toys R Us intends to modernize the brand by introducing new experiences. Select locations will feature Creator Studios, dedicated spaces for influencers, creators, and toy brands to produce content, unveil new products, and host events. Moreover, certain stores will house candy shops and cafés, offering additional reasons for customers to visit and engage with the brand.
Written by urgent.news from IGN's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
