'Shop Different': Apple Retail Pioneer Ron Johnson Shares the Inside Story
Back in 1999, unhappy at how Macs were being positioned in traditional computer retail stores, Steve Jobs decided that Apple needed to make its own push into retail. The man he brought on to lead the initiative was Ron Johnson, previously the vice president of merchandising at Target. Johnson and writer Zander Nethercutt have teamed up for a new book entitled Shop Different: How Retail Revealed…
In 1999, Steve Jobs decided that Apple needed to establish its own retail presence, seeking a leader for the initiative. He hired Ron Johnson, who previously held the role of vice president of merchandising at Target. Johnson and writer Zander Nethercutt collaborated on a new book titled 'Shop Different: How Retail Revealed Apple's Genius', set to release on September 22.
The book primarily highlights Johnson's journey at Apple, a significant success story, and the challenges faced during the development of Apple retail stores. Johnson joined Apple in 2000 and worked with Jobs to create a vision and plan for the stores, leading to the opening of the first two locations in May 2001. The article mentions that Apple retail stores have become iconic landmarks in over 20 countries.
However, their success initially faced challenges, and Johnson delves into the details of these struggles and eventual triumphs in his book.
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