Samsung welcomes Apple’s foldables entry: 'Imitation is the highest form of flattery'
Samsung Mobile SA vice-president Justin Hume welcomes Apple's entry into the foldable phone market, viewing the competition as an opportunity to accelerate overall market growth in South Africa.
Since Apple unveiled its foldable phone earlier this month, Samsung's response has been a topic of discussion. At the partnership announcement between Samsung and Mitsumi Distribution, the question of how Samsung would react was on many minds. Rather than feeling threatened, Samsung Mobile SA vice-president Justin Hume warmly embraced Apple's entry into the market.
Hume revealed that Samsung has been developing foldables for eight years, which has provided valuable insights into the technology. He explained that the initial appeal of the first foldable was its simplicity, but today's devices are AI-powered and offer top-notch security features along with enhanced processing capabilities. Despite any internal considerations, Hume made it clear that he wished Apple well and acknowledged their reputation for producing exceptional work.
By entering the foldable market, Hume believes Apple is validating the technology, making it more accessible and appealing to consumers despite the higher price point. He also emphasized Samsung's competitive advantage, stemming from its extensive product lineup. Hume highlighted Samsung's diverse range, including the flagship Ultra at the premium end, the innovative Z Fold 8 with a familiar aspect ratio, and the AI-native Z Flip 8.
With a broad product range and a dedicated customer base, Samsung is confident that the foldable market in South Africa will flourish in collaboration with Apple.
Written by urgent.news from IOL's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
