"Publishers are afraid of certain parts of the world": Saber Interactive's message to North American studios is to get their head out of their own geography
Layoffs have been a constant drumbeat in gaming industry news since 2022. Even if the cadence of layoffs seems to have slowed in 2026, the severity of those cuts has not lessened. In July, Microsoft made 1600 staff redundant as part of its great reset , and promised investors they would let 1600 more staff go in the next 12 months. Cuts like those and the ongoing economic pressures plaguing the…
Publishers are bracing themselves for the challenges ahead, as layoffs and economic pressures continue to plague the gaming industry. In July, Microsoft announced a staggering 1,600 staff reductions as part of its "great reset," with more cuts expected in the coming year. Alongside these layoffs, rising debt rates, a cost of living crisis, and a memory shortage exacerbate the financial strain on game development.
With longer development times, increased costs, and heightened competition, large studios must reconsider their strategies for the future.
Tim Willits, chief creative officer of Saber Interactive, shared his perspective on navigating these turbulent times. Despite operating successfully amidst the industry's struggles, Willits emphasized the importance of placing the focus beyond one's own geographical boundaries. He urged North American studios to broaden their horizons and cast aside any preconceived notions about their region's dominance. Willits' message to his peers in North American studios is clear: "Get your head out of your own geography."
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