People are missing the point of Snaps $2,195 Specs AR glasses
Snap launched its $2,195 AR glasses, and the launch comes at an awkward time. Smart glasses aren't very popular right now.
Snap unveiled its high-end augmented reality glasses, Specs, this week at a launch event, priced at $2,195. The glasses, set to launch later this fall, are designed for developers and early adopters rather than the general public. While the design received criticism and the price tag raised eyebrows, Snap CEO Evan Spiegel insists the product is a computer, capable of projecting a giant virtual display and offering features like real-time navigation instructions and live translation in up to 60 languages.
Despite the high price and design concerns, the glasses are praised for being impressively light, compact, and wireless. Snap also announced Specs Intelligence, an agentic, personal AI tool for accomplishing everyday tasks and working across devices. The company plans to ship Specs in the United States, the UK, and France later this fall, with preorders starting at $2,195.
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