OnlyFans wants to build the business behind the creator
In the past 10 years, OnlyFans has paid out $30 billion to its creators . And while most people still associate it with the sort of giggle-inducing adult content that put the platform on the map, you might be surprised by who is cashing in now. Take OnlyMarms, for instance. After federal funding grants dried up, a group of researchers who study yellow-bellied marmots started an account to share…
OnlyFans has paid out $30 billion to its creators over the past decade. While the platform is often associated with adult content, there are various types of creators who have found success on OnlyFans. For example, a group of researchers studying yellow-bellied marmots raised over $150,000 after federal grants ran out, sharing G-rated content.
The company has seen a diversification of its creators, including comedians, athletes, celebrities, chefs, and business experts. CEO Kelly Blair describes OnlyFans as a "Shopify for content," providing tools for both well-known and unknown creators to build businesses around their content. Blair emphasizes that OnlyFans challenges perceptions and encourages innovation due to limited options.
The company has expanded into an on-demand streaming service called OFTV and plans to enter the financial services sector to support its creator community. Blair acknowledges that OnlyFans is not for everyone and that it takes a certain level of boldness to be on the platform, whether for business, creator, or media purposes.
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