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Nigeria’s football brand is global, its business model is not

Modern football has evolved far beyond on-pitch performance into a high-stakes global industry generating billions of dollars through broadcasting rights, read more Nigeria’s football brand is global, its business model is not

Nigeria’s football brand is global, its business model is not

We haven't written up this one. BusinessDay Nigeria has the full story — the link below goes straight to it.

Read the original at businessday.ng →

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