New tourism fees spark uproar as operators warn Kenya could lose tourists to rival destinations

Critics have expressed alarm over pending tourism regulations in Kenya, warning that hefty fees and new requirements could deter investors and tourists alike. The Senate Committee on Delegated Legislation convened on September 17, 2026, to hear from key players in the sector regarding the Tourism (Tourism Enterprises) Regulations, 2026.

Published on July 10, 2026, the proposed rules aim to set standards for licensing, classification, and regulation of tourism businesses, as well as establish consumer protection measures and enhance the sector's competitiveness.

However, tourism stakeholders from various associations expressed deep concern over the proposed framework, particularly the substantial fees involved. They argued that increased operational costs could stifle investment and make Kenya less appealing to potential visitors. Stakeholders also questioned the consultation process, claiming they were not consulted prior to the regulations' creation, which raised concerns about adherence to constitutional requirements for public engagement.

The concerns were voiced by representatives from prominent tourism bodies, including the Tourism Professional Association, the Kenya Association of Hotelkeepers and Caterers, and the Tour Operators Society of Kenya. They urged the Senate committee to thoroughly examine the proposed rules and address the raised issues before implementation. Committee Chairperson Senator Mwenda Gataya assured stakeholders that their input would be taken into account during the committee's review.

Gataya committed to engaging the regulator and carefully considering all submissions before deciding whether to approve or alter the regulations. The committee's review will determine the path forward for the regulations, which seek to create a structured framework for tourism businesses while balancing consumer protection and the cost of doing business.