Mbappé breaks with Nike and signs with On, the sneaker brand backed by Federer
The Swiss company is looking to enter the world of soccer and challenge Nike and Adidas' leadership in this sport.
Kylian Mbappé has ended his over two-decade relationship with Nike and signed a contract with Swiss shoe brand On Holding. This marks On Holding's entry into the football market, challenging the dominance of Nike and Adidas in the sport. Mbappé's move is seen as a significant shift in sports sponsorships.
Written by urgent.news from El Pais's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
