Lisa’s overseas drinking segment did not breach advertising law
Public health minister Pattana Promphat said the segment was filmed and broadcast abroad and showed no intent to advertise, and that Thai law bans alcohol advertising rather than drinking. The story Lisa’s overseas drinking segment did not breach advertising law as seen on Thaiger News .
Thailand's public health minister has ruled that Lisa's appearance with a Thai alcoholic drink on an overseas television programme did not violate the country's advertising law. Ministry spokesperson Pattana Promphat explained that the segment was filmed and broadcast outside of Thailand, and Lisa's actions were seen as personal rather than an attempt to advertise the product.
According to Thai law, drinking alcohol is not prohibited, but alcohol advertising is. Lisa recently demonstrated som tam and a drink made with Thai beer, soju, and Sprite on The Tonight Show Starring Jimmy Fallon, before engaging in a toast together. Pattana noted that Thai media outlets and social media users generally blurred the brand name and logo, which he considered to be in compliance with Thai law.
However, he cautioned content creators against recreating the drink in a manner that clearly displays a brand or directs viewers to an online shop, as such content could be deemed commercially motivated and face legal scrutiny. The minister emphasized that the incident should not have caused significant controversy, considering it took place outside of Thailand.
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